Airline Marketing Benchmark Report May 2017

Page 13

DELTA - ALESSI IN-FLIGHT TABLEWARE

Ask a passenger what they ate for breakfast last Wednesday and they’ll struggle, but ask a passenger about their meal the last time they flew and they’ll probably remember – so says founder of the Inflight feed website Nik Loukas. Not all of the memories come from the food, however. Presentation and tableware leave an impression as well. In our March report we talked about how Delta teamed up with artists to transform seat back tray tables into works of art. Having looked at tables, Delta has now 13


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