KLM - THE KLM SNEAKER
According to the Daily Beast, sneakers are a “hugely lucrative juggernaut”. They are an integral part of fashion, music, style, street culture and they are worn by hundreds of millions of people every day. Little surprise then that airlines have recently been developing sneakerthemed marketing campaigns, most recently KLM.
KLM produced 150 limited edition orange and blue sneakers. They were then auctioned off via a micro-site targeted at Scandinavians, the idea being to promote Amsterdam as a weekend break destination for regional travellers. The €5,000 raised from the sale was donated to UNICEF.
According to Pool copywriter, Ulf With the concepts and designs coming Rönnbäck, “We had the shoe made after from Swedish advertising agency Pool, a few criteria—it had to be durable since
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