QANTAS - QANTAS SAFETY VIDEO
In 2016, Qantas rolled out its first campaign with national tourism body Tourism Australia since 2012 by launching a new in-flight safety video showcasing a range of Australian destinations. The video didn’t feature images of the aircraft, instead “ordinary” Australians took passengers on a tour of their home country, providing safety briefings in different iconic locations (for example, the lifejacket demonstration happened at Bondi Icebergs).
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The 2017 safety video builds on last year’s film by having a similar style and theme. Regular members of the public show off different places in Australia while providing the all important safety information . As a result, by featuring everyone from a troop of indigenous dancers in New South Wales to a window washer at the towering Q1 skyscraper at Queensland’s Surfers Paradise beach the spot doubles as a sensational down under tourism spot as well as a safety video.
