Airline Marketing Benchmark Report May 2017

Page 26

VARIOUS - AIRLINES REACT TO UNITED EXPRESS FLIGHT 3411

Readers will need no introduction to United’s recent crisis, when David Dao suffered injuries after being forcibly dragged from United Express Flight 3411. This made news worldwide to the point that the incident now even has its own Wikipedia entry.

on the back of this to produce their own marketing campaigns in response to United’s misfortunes, in particular Emirates, Qatar Airways and Royal Jordanian.

Royal Jordanian has featured prominently in past issues for award-winning A number of airlines have since jumped campaigns where they trolled Donald

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