A monthly selection of the most innovative marketing campaigns launched by airlines around the world. Airlines and campaigns featured in this issue:
Air France - Marathon Scouts
Air New Zealand - This is how we fly
British Airways and American Airlines - British famous
Delta - Alessi in-flight tableware
Etihad - City2city
KLM - The KLM sneaker
Qantas - Qantas safety video
Emirates, Qatar Airways and Royal Jordanian - Reaction to united express flight 3411
Various - April fool's day
Virgin Atlantic & Ryanair - Entrepreneurship campaigns