EASYJET - FEEL COTE D’AZUR
In the British Airways article (page 4) we easyJet announced that it had taken a talked about how the post-Brexit vote £82 million hit due to the post referendum drop in the pound has made the UK a slump in Sterling. cheaper place to visit. To encourage people to still travel, However, the other side of the coin is easyJet has over the past year rolled that it has impacted UK travel companies out a number of marketing campaigns and airlines by making holidays more under the overall heading of “Why Not”. expensive for ordinary Brits. Developed by ad agency VCCP in In May for example low cost carrier the Autumn of 2016 this encouraged
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