MALAYSIA AIRLINES - TAKE ME TO ANFIELD
Professional football (soccer) continues to be a big focus for the airline industry. Last month we talked about Etihad’s on-going sponsorship of Manchester City resulting in the City2City campaign celebrating grass-roots football in different Etihad destinations.
The latest airline / football campaign comes from Malaysia Airlines, which last year became the global airline of Liverpool FC.
In the ‘Take me to Anfield’ campaign fans were given the chance to travel to Anfield (Liverpool’s home ground) to Meanwhile airlines such as Emirates and play a match by being a member of one Qatar Airways have in the past leveraged of two teams, each captained by a former different club sponsorships to produce Liverpool player - Robbie Fowler and in-flight safety videos. Gary McAllister.
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