QANTAS - FEELS LIKE HOME
Two and a half years ago, Qantas launched a brand campaign called “Feels Like Home.” The idea was to ‘reconnect and reengage’ with Australians following what marketing publication Mumbrella called “a torrid few years for the airline.”
‘Feels like Home’ has so far had three executions. The second series of films was released in Autumn 2015, while the third was released in late April of this year.
This coincided with non-stop flights from Perth to London, the so-called “Kangaroo The videos featured Australians being Route” going on sale for March 2018 reunited with loved ones from around onwards. the world, with the soundtrack being the Randy Newman song ‘Feels like Home’ The third series of films follows the same as performed by young Australian artist general theme as the first two. Martha Marlow. In it, a family in Perth is shown The initial campaign was a huge success, communicating with a grandmother in with each video gaining well in excess of Bristol UK on Skype until at a birthday a million views on YouTube. celebration, the daughter receives tickets for the whole family to go and visit her
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