Airline Marketing Benchmark Report-June 2017

Page 28

STAR ALLIANCE - CONNECTING CULTURES

The world’s biggest airline alliance grouping, Star Alliance, marks its 20th birthday in 2017, and as you would expect a whole series of marketing initiatives are being rolled out to support this milestone.

28


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.