WESTJET - #WESTJETVEGASSURPRISE
Passengers checking into WestJet Flight 1118 from Toronto to Las Vegas on May 9th had no idea that in several hours they would be part of not one, but two, Guinness World Records.
various seat numbers, before settling on 4A, with the winner being awarded a special Las Vegas prize that ranged from a $2,500 shopping spree at The Forum Shops at Caesars, to a two night stay at the Venetian Resort.
As they started their evening descent into Las Vegas, the cabin crew announced to The whole stunt had been developed passengers that they were to look out the six months earlier when WestJet and left hand side of the aircraft. marketing agency Rethink decided to create a giant installation in the Mojave Doing so revealed a giant prize wheel, lit desert as a way of celebrating the airline’s up with lights, so it was visible from the 21st anniversary. air. The wheel then spun, going through
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