BRITISH AIRWAYS DISCOVER THE LONDON YOU DON’T KNOW
One of the consequences of the UK’s vote share of what Bloomberg has called the to leave the European Union has been a world’s fastest growing airline market. drop in the value of the pound. This has resulted in British Airways rolling Looking at India in particular, the Indian out a series of high profile campaigns media has pointed out that this could over the past few years that seek to make make the UK a more cost effective an emotional connection with Indian destination to visit, especially as Indian consumers. visitor numbers have steadily declined since the UK introduced biometric visas For example last year, BA released its in 2008 “Fuelled by Love” video, a story about the human interaction between an Indian At the same time, the UK’s flag carrier, grandmother and BA cabin crew member, British Airways has been keen to get a which received worldwide media
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