Airline Marketing Benchmark Report July 2017

Page 19

Icelandair - Your Adventure is Waiting

The Nordic states have acquired a reputation over the past decade as a welcoming place for same sex couples to visit.

of the ads are unremarkable - they talk about the fact that you can combine points and money to buy flights and holidays.

This includes Iceland, where same sex marriage was legalised in 2010, and which stages a large annual Reykjavik Pride event.

However, the two protagonists of the ads are a middle-aged male couple, shown enjoying the sights and adventures of Iceland.

National airline Icelandair has celebrated “This ad portrays a cultural trip to Iceland this commitment to diversity in its new and the group it’s aimed at is people who ad campaign. In themselves, the subject travel to enjoy what life has to offer with

19


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.