Malaysia Airlines - Raya Around the World
Malaysia is one of the world’s largest Muslim-majority countries, and so Raya (called Eid in other countries), which marks the end of Ramadan is of course a big occasion.
not majority) Muslim communities, while Japan is not a country usually associated with Islam.
The message behind the ad was a standard one for an airline: that travel To mark the event, Malaysia Airlines’ broadens the mind and showcasing the advertising agency MC Saatchi produced variety of different cultures and how they a short film on how different cultures celebrate a common religious holiday. around the world celebrate Raya / Eid. The ad itself did not feature actors, the Mirroring key Malaysia Airlines scenes and people filmed were real, destinations and its route network, the while the pilot who stars in the video, video was filmed in the airline’s home Capt. Zakir Ibrahim, works for Malaysia country of Malaysia as well as India, China Airlines. Capt Ibrahim in fact provides the narration for the ad, and at the end and Japan. he is shown celebrating Hari Raya with That in itself is an interesting selection his own son. as India and China have minority (but
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