Airline Marketing Benchmark Report July 2017

Page 28

Qantas - Dr Seuss Credit Card

“Oh, the Places you’ll go!” is one of the best known book’s by children’s author Dr Seuss. It’s also the inspiration behind a new campaign to promote the new Qantas Premier MasterCard, with the idea being to show where Qantas Frequent Flyers who are also card holders can travel. A video ad, which is being shown online, asks frequent flyers to imagine, “the sights

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