Airline Marketing Benchmark Report July 2017

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Air Asia, NOK Air and El Al Britney Spears Toxic

One of American pop star Britney Spears’ biggest hits has been ‘Toxic.’ The main feature of the music video accompanying the song is of course that Spears plays a flight attendant.

Air Asia boss Tony Fernandes reposted the clip on his own Instagram page where it notched up another 300k views , lauding Nasir’s talent and the fact that “staff can just have fun and be themselves.”

This has spurred a range of tribute videos in response, with one recent example involving Air Asia flight attendant Assraf Nasir, lip-syncing and showing off some awesome moves in tandem with the song.

Nasir’s efforts were subsequently covered in media worldwide, such as Mashable and the Daily Mail.

Assraf Nasir hasn’t been the only flight attendant to do his own version of ‘Toxic’, Nasir’s original YouTube video quickly a number of airlines have been jumping went viral and made its way to Facebook, on the bandwagon to celebrate Spears’ current world tour. where it was seen nine million times.

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