AIRLINE MARKETING BENCHMARK REPORT August 2017 and Issue 59
STOPOVER PASS BY ICELANDAIR
DR OZ SHOW
BY TURKISH AIRLINES
SILENT DISCO
BY AMERICAN AIRLINES
WELCOME Published by aviation marketing strategy consulting firm SimpliFlying, the Airline Marketing Benchmark Report contains a wide range of airline marketing case studies each month, providing you with the latest and most innovative social, digital, experiential and traditional airline marketing campaigns recently launched by airlines around the world. Whether you’re looking for inspiration or are eager to help your airline move into the next stage of engagement, while also understanding how your airline marketing initiatives compare to campaigns from competitors in general, these repor ts are indispensable for airline professionals working in the field of marketing and corporate communications. The monthly reports also help agencies that work with airlines stay on top of the latest innovative airline marketing initiatives. For any questions about the report, please contact Dirk Singer at dirk@simpliflying.com.
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INSIDE This issue features: 1. British Airways Safety Video 2. Delta - Silent Disco 3. easyJet - The easyJet Book Club 4. Hainan Airlines Laurence Xu Uniforms 5. Hong Kong Airlines Mr Chan 6. Icelandair Stopover pass 7. Lufthansa Cargo and others Instagram take-over 8. Scoot - Permitted on board 9. Turkish Airlines The Dr Oz Show 10. United Airlines Real Time Taxi
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BRITISH AIRWAYS SAFETY VIDEO
Lots of airlines have jumped on the ‘safety video as a marketing tool’ bandwagon, ever since Air New Zealand pioneered the genre.
As a result, it’s no surprise that the first reaction from the ‘One Mile At a Time’ blogger when receiving a press release about British Airways’ new video was “oh boy, this is going to be boring”, especially Ever since then, major airlines ranging since BA has a more staid and traditional from Delta to Turkish Airlines have reputation than rival Virgin Atlantic. produced videos with high production values, which seek to entertain as well as In fact, as the blogger admitted when inform. watching it, the video is actually fresh and funny. Even smaller carriers, for example Lebanon’s MEA have got into the safety Directed by comedian Chabuddy G, the video act. video features a list of familiar faces from Television and film, including Gordon
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Ramsay, Chiwetel Ejiofor, Ian McKellen BA is certainly not the first airline to use and Gillian Anderson. celebrities in its video, Air New Zealand for example has used everyone through The format involves Chabuddy G holding the years from the cast of Lord of the “auditions” with the different stars for Rings to one last year featuring actors the safety video. For example, Gordon Rhys Darby and Anna Faris. Ramsay runs through the section of storing your hand luggage, while reading However, the format, where Chabuddy lines originally meant for Joanna Lumley. G interrupts each actor during his or her routine, works and keeps the viewer The video then ends with an appeal for hooked. The link to the BA charity at the passengers to leave spare change for end, is also a nice touch and brings the British Airways’ ‘Flying Start’ charity. airline’s CSR initiative to light. 5
KEY TAKE-AWAY With the safety video bar being raised ever higher, it is difficult to produce something that is genuinely new and creative. BA’s use of famous British celebrities certainly isn’t original, but the way the video has been produced and directed makes it genuinely watchable and funny. The stacks of press coverage the video has received in the UK and beyond shows that plenty of others agree.
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DELTA - SILENT DISCO
In the June report we talked about Delta’s new partnership with ‘socially responsible’ headphones brand LSTN, where LSTN headphones would be offered in the airline’s premium cabins.
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LSTN is a company that ploughs its profits into helping the hearing impaired in the developing world through so-called ‘hearing missions.’ In the June report, we commended Delta for doing something unexpected. A premium cabin passenger wouldn’t give a pair of Bose or B&O headphones a second thought. However, especially given the headphone’s distinctive wooden design, LSTN is more likely to make them take a closer look.
A 90 minute flight took off from JFK on 18 July with 100 music aficionados on board. This included music students from NYU University, LSTN executives and other industry VIPs, journalists and bloggers.
Also on board was DJ Questlove and hiphop music producer Yameen Allworld, who encouraged passengers to “LSTN up to get down!” via a silent disco. A silent disco is, as the name suggestions, an event where people listen to, and dance to, music streamed through headphones Delta has now officially launched the rather than via speakers. partnership through the first ever “silent disco.” Delta certainly gets full marks for
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originality in creating and staging this. Aviation blogger ‘The Points Guy’ who was on-board, called it “undoubtedly the wackiest “ press event he’s been to. The Points Guy did point out that a single aisle 737-900ER wasn’t the most convenient choice of aircraft to have passengers dancing in the aisles in, questioning whether a larger aircraft wouldn’t have made more sense. Meanwhile Fodors Travel writer Teddy Minford who was additionally on board, says that “things got weird” on the flight: “Glow sticks appeared out of nowhere. This was turning into a real rave. After one warning from the pilot (“We’re gonna need everyone to keep their feet on the ground while dancing, just to be safe”), things really got out of control. “The dance was underway. We were jumping on our seats, sashaying down the aisles. There was a mosh pit in the exit row. A couple began making out. People drummed on the overhead compartments. “ In addition to travel blogs and websites, the silent disco was also covered extensively on social media, with a stack of positive reactions to the event on Delta’s own Facebook page.
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KEY TAKE-AWAY Delta has been a regular in the past few reports, for doing things that are genuinely new. While so many marketing campaigns are variations of what’s been done before, Delta has pioneered a series of ‘firsts’, ranging from the first travel-inspired Tinder wall, to the first tray-table art. The first ever silent disco can now be added to that list. And what’s noteworthy is that Delta didn’t play this ‘safe’ but allowed participants to really get into the spirit of it. It had a realness and authenticity that you don’t often see from corporate stunts and events.
EASYJET - FLYBRARY
Entertaining kids on flights is a constant parental challenge. Especially on flights where there’s no seat back TV, the iPad is often called upon as a substitute babysitter. Over the past few years a number of travel companies however have been trying to encourage a more traditional alternative - reading books.
Like many PR-led campaigns it kicked off with a ‘survey said’ style news story, claiming that 83% of British parents said that children are reading less than when they were younger.
At the same time, 90% of parents said that the widespread availability of entertainment devices had led to this decline in reading. With a fleet of A319s and A320s and with no flights over five The most recent industry player to get hours, easyJet of course has no IFE involved in promoting reading is British system. LCC easyJet, which has launched a “Flybrary” campaign aimed at parents As a result, the airline was perfectly with children going on holiday. placed to launch the idea of the on-board library, or “Flybrary.” As part of this 7,000 The initiative was developed by London children’s books have been brought on public relations agency Taylor Herring. board 147 flights for kids to read.
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The titles on offer are generally children’s classics such as ‘Alice’s Adventures in Wonderland’, The Wizard of Oz’ and ‘Charlie and the Chocolate Factory.’ The whole initiative was launched by bestselling childrens’ book author Dame Jaqueline Wilson.
Meanwhile last Summer, German holiday airline Condor teamed up with German booksellers to offer passengers who bought books on holiday an extra 1kg luggage allowance.
Based on the success of last year’ campaign airline is repeating its “Buch an According to easyJet CEO Carolyn Bord” initiative this year. McCall, “Our in-flight lending library means young passengers can pick up a Finally, UK holiday airline and company brilliant book during their flight and then Thomson launched a range of adult return it to the seat pocket at the end of colouring books last year. the flight for the next customer to enjoy onboard.We think it will be popular with parents and children alike.” Crucially easyJet has been treating this initiative as more than a PR stunt. 750,000 UK families were targeted via a pre-flight email, and the campaign was launched at London’s Gatwick Airport with Jacqueline Wilson in attendance.
KEY TAKE-AWAY
easyJet isn’t the first company in this sector to pioneer reading. Several years ago, London Gatwick Airport itself ran a campaign where unpublished kids’ authors could have their work made available for download at the airport as an audiobook.
The airline has no IFE system, allowing it to position books as in-flight entertainment. And at the same time as being a PR-led idea, it also works as a form of CSR initiative, allowing easyJet to promote a social good - the idea of getting kids reading more.
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This is an idea perfectly suited to the easyJet brand. In particular over the school holidays, easyJet’s main focus is leisure travellers, with families making up a large proportion of passengers.
HAINAN AIRLINES - LAURENCE XU UNIFORMS
Recently, our CEO Shashank Nigam was quoted in the New York Times on airline uniforms, stressing the importance of the design as part of the overall brand:
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“Today more than ever, the uniform is the whether Hainan Airlines had come most important symbol of an airline that out with the “coolest cabin crew a passenger interacts with and sees.” uniforms ever.” Airlines that have recently changed their uniforms as part of a brand refresh include Air Canada, Thomas Cook Airlines and SouthWest Airlines.
Hainan Airlines’ uniforms have been designed by Laurence Xu, a Chinese high fashion designer, whose work is more commonly seen on the Paris cat-walks. Indeed, this is exactly where the airline One airline however, which has been unveiled the new design. turning heads with its new uniform has been Hainan Airlines. In July, the new According to the airline, the designs uniform design got coverage in the incorporate the “alluring look of the Independent, Business Traveller and CNN Cheongsam, a stylish traditional Chinese to name just a few. dress for women usually worn on more formal occasions, the uniforms feature Indeed, CNN went as far as to question a collar overlaid with a pattern of
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auspicious clouds and a lower hem with a pattern alternating sea and mountains which contrasts with the collar’s clouds and sky.” Hainan Airlines is mainland China’s first five star carrier according to Skytrax, and has maintained this accolade for seven years running. One reason for this is that the airline has over the years behaved very differently to other Chinese airlines, many of who are offshoots of state owned enterprises. A look at Hainan Airlines’ social media pages already gives one clue of this. While many Chinese airlines have a patchy record on social media, Hainan Airlines’ pages are professional and well put together. As a result, while the Laurence Xu designs feature a Chinese fashion designer, they also very much say ‘five star airline.’ Or, as the Independent put it, they hark back to the golden age of flying.
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KEY TAKE-AWAY Cabin crew are the members of staff who passengers see the most. As a result, they are an airline’s brand ambassadors. How they act, but also what they are wearing, says a lot about how your brand will be perceived. Hainan Airlines has produced a design that is Chinese and also conveys style, elegance and quality. It is what a five star airline should be doing.
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MR CHAN -HONG KONG AIRLINES
One of the most recognisable faces to have come out of Hong Kong is of course the actor and martial arts expert, Jackie Chan. As a result, it’s perhaps no surprise that Hong Kong Airlines went to him when looking to recruit a brand ambassador to help push its international expansion.
life via a online video and TV advertisement. Created by DDB Group Hong Kong, the ad shows a “Mr Chan” in different situations on board an aircraft and out on his day to day job without showing his face.
Only at the end of ad do we see that “Mr Chan” is none other than the famous actor. Most recently, the new partnership came to As a result, the idea behind the ad is to
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get across the point that whether you are a celebrity or not, you will always get star treatment from Hong Kong Airlines. “Shooting the tvc point-of-view style gave us the opportunity to not only tweak viewers’ interest, but, most importantly, also let them experience what service onboard a Hong Kong Airlines flight feels like,” said Benny Ko, Client Services Director at DDB Group Hong Kong. “The style is characteristic of both Jackie and the airline’s unique take on the travel experience.” The ad itself was timed to coincide with the launch of the new Hong Kong Airlines route to Vancouver. Canada about Jackie Chan endorsing the airline was positive. Chan was present for the launch itself ,where he took part in a number of appearances Business Vancouver for example called it a around the city, including taking part in a “risky partnership.”. performance with the Vancouver Children’s Choir. The article quoted Marketing academic Lindsay Meredith, who questioned whether According to George Liu, chief marketing teaming up with Chan was such a good idea officer of Hong Kong Airlines, Jackie Chan given “Chan has made many controversial was chosen because he has appeal both political statements that have offended in Hong Kong and China, as well as the people in Hong Kong and Taiwan.” West: “Partnering with Jackie Chan offers a timely opportunity to establish a cross- Meredith said that the move did not cultural connection for our customers.” make sense “unless Hong Kong Airlines has got a nice group of stodgy, dominant However, it is worth pointing out that not PRC [People’s Republic of China] folks as everyone agrees and not all coverage in customers.”
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KEY TAKE-AWAY If you are a Hong Kong brand wanting to team up with a recognisable face who is well known globally, Jackie Chan makes sense. At the same time, his controversial political statements are well known, and Hong Kong Airlines would have been aware of them. As a result, while from a Western point of view, this partnership may have looked “risky�, it is worth remembering that airlines operating in China often have different priorities. The other point worth remembering is that many of Chan’s casual film fans will have little interest in politics and will only dimly be aware of what he said, if at all.
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ICELANDAIR - STOPOVER PASS
Over the past few years, Icelandair has put a lot of effort into promoting Iceland as somewhere where you can get off the plane and spend a few days, in-between your Europe / North America flights.
new “Stopover Pass”. If you stop over in Iceland between now and March 2018, your boarding pass gives you access to all sorts of events and entertainment options ranging from music gigs to Icelandic Football matches.
For example, last year the airline launched a Stopover Buddy programme, where a At the same time, Icelandair says it put stopover in Iceland would come with your staff through a ‘stage school’ as a way of own Icelandair guide, who could even be improving their customer services skills: the CEO. “Icelandair know their talented staff are Most recently, the airline launched a the stars of the company and at the heart
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of the passenger journey, so they ran a Taking place in three ‘acts’, the first act stage school to nurture their skills and will be take place on a London to Keflavík improve customer service. flight on 8 September, followed by the second act at Keflavík airport’s Saga “This saw them learn immersive theatre Lounge during the stop-over. techniques to add to their repertoire of skills, improving anything from boosting Then on 10 September, the final part the mood to active listening, thinking on of the performance will be staged on a their feet, calming restless children and Keflavík to New York flight. reassuring scared passengers.” Passengers wanting to watch this show And how is the programme being had to enter a competition, via the launched? Through a piece of in-flight Icelandair website. In addition to flights immersive theatre, which will detail the from London to New York, the winners airline’s 80 year history. A group of will be receiving a one night stay in NYC, Icelandair staff who were put through two nights in Iceland and $700 spending their paces at stage school, will be the money. stars of the show.
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So far this initiative has received a stack of press coverage including the Mail Online, one of the world’s biggest online newspapers, the Sun, Lonely Planet, the Daily Telegraph, as well as in a range of industry trade websites. Having received this level of interest for the launch of the Stopover Pass, Icelandair can now of course expect a second wave of press coverage for when the performances actually take place in September.
KEY TAKE-AWAY This is a really innovative campaign that gets through a series of different messages at the same time. It positions the airline as being fun and accessible. It humanises the company by making the staff the faces of the campaign. It gets across the idea of what there is to see and do on a stop-over. And it does all this through a tactic that is eye-catching and different. Well done to Icelandair, for being our cover story of the month.
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LUFTHANSA CARGO - INSTAGRAM TAKE-OVER
In a previous report, we talked about how brands were using Snapchat versus Instagram stories. In it, we made the point that while Snapchat’s demographic was more narrow, Instagram appealed to a broader age range. This means that parts of an airline business, such as the cargo division, which wouldn’t really be suitable for Snapchat, can still use Instagram stories.
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One example of a brand which is doing just that is Lufthansa Cargo. With close to 100,000 followers, Lufthansa Cargo regularly provides behind the scenes views of what goes on with its operations.
Most recently, the airline’s cargo division turned over the whole feed to one of its pilots, Felix Gottwald. For a whole week, Felix posted to Lufthansa Cargo’s 100,000 followers via Instagram stories and regular posts. In it, he traced his route around the Far East, including flights to Hong Kong and Ho Chi Minh City.
By doing so, it shows that cargo is interesting. Every piece of cargo tells a story, and a visual one too. One example is an action motorbike, which was transported by a German competitor to a race in the US. By and large, engagement was excellent. For example, one cockpit video posted by Lufthansa Cargo also makes good use Felix gathered in excess of 37,000 views. of Instagram stories on a regular basis.
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This tactic worked for a number of reasons. First of all it cost Lufthansa absolutely nothing to do. It gave the brand a human face, by having a pilot talk about what he does on a day to day basis. And it promoted Lufthansa Cargo’s global network, especially in Far East.
Direct” (the direct messaging feature) also has more users than all of Snapchat . Meanwhile, while the under 25s spend on average 32 minutes a day on the network, even older users are there for 24 minutes a day - a decent time to browse through your brand’s posts and stories. Finally, over half the fifteen million businesses Instagram take-overs of course are on Instagram made an Instagram story in not new, some airlines in the past have the past month. commissioned Instagram stars to take over their account. One example of that is British regional airline bmi regional, which earlier this year worked with Instagram super-fan groups across Europe to promote a new car rental partnership with Hertz. Over the course of a day, fan groups in Hamburg, Frankfurt, Munich, Brussels and Bristol took over the account and staged a “road-trip” of their local area. Finally, the value of Instagram stories for airline brands can be seen in the latest figures released by the Facebook-owned social network. Instagram stories are now bigger than Snapchat as a whole, while “Instagram
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KEY TAKE-AWAY Facebook’s parent Instagram made a fairly crude attempt to clone Snapchat’s features one by one and as the latest numbers show, it’s worked. As Lufthansa Cargo shows, the potential for airline brands is now to use many of the same tools to reach a bigger audience and broader demographic than you will through Snapchat. Lufthansa’s tactic where it gave the account to one of its pilot was very effective. It was also free, and it’s a good example of how good marketing online doesn’t have to cost a lot of money.
SCOOT - PERMITTED ON BOARD
After a year of integrating the two airline’s certain brand features that made Virgin reservation systems, Singapore Airlines America so popular among passengers. Group finally merged the Tigerair brand into sister airline Scoot. As our CEO Shashank Nigam pointed out at the time, this is an approach that Of course merging together airline could lead to expectations being raised brands is not always easy. One example to a level that can’t be met, and Alaska we talked about in a previous report Airlines would have been better to play was Alaska Airlines deciding to do away up the things that made it a great brand with Virgin America while incorporating in its own right.
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As a result, the new campaign developed by ad agency Publicis to communicate the merger, is fully in this fun tone of voice. “Permitted on Board” is a campaign that aims to show how Scoot is different from other LCCs, from flying brand new Dreamliners, to offering extras such as more leg-room. As Jacqueline Loh, head of marketing at Scoot said, “We don’t believe flying budget should be a bland experience!” The positioning was brought to life on social media via a series of live inScoot seems to have taken this approach. flight concerts as performed by crew In particular, Scoot has over the past few members under the tagline Live Music years made a name for itself as a low fares #PermittedOnBoard. airline that makes flying fun. One comment underneath from a Off the wall marketing campaigns have Facebook user, while ostensibly negative, included everything from an April- only serves to reinforce the brand’s young Fool’s inspired “Velcro Suit” that allows and fun positioning: “Do you only sell you to carry on more hand luggage, to plane tickets to children and adolescent a ‘passengers’ from hell’ stunt where people , SCOOT ???” passengers were sat next to an annoying seat-mate (actor) - the idea here was to Beyond new the new destinations that promote the fact that you can “max your are now part of the Scoot route network, space” by reserving the seat next to you.” Scoot’s crew members, will be outfitted
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with new uniform designs. The new uniform for female crew members cuts a flattering silhouette with its asymmetric dress design and higher waistline, while that for male crew members features sharper angles for the yellow highlights on the polo shirts. However, rather than try and mesh together the Tiger and Scoot brands in the new uniforms, the designs are undeniably Scoot inspired, and seek to carry on the fun and spontaneity associated with Scoot. Scoot also rolled out its first A320 aircraft, previously operated by Tigerair and repainted with the Scoot livery, named “Conscious Coupling” in commemoration of the integration between the two airlines.
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KEY TAKE-AWAY Well done to Scoot for having the self confidence to reinforce all the different things that have made the Scoot brand great over the years, rather than try and ‘fudge’ a brand merger, which could seem overly apologetic and inauthentic to outsiders. The campaign doesn’t apologise, it presents the extension of the Scoot brand as a good thing for Scoot passengers, former Tigerair passengers, and new passengers who have yet to try the airline out for themselves.
UNITED AIRLINES - REAL TIME TAXI
When asked to link an airport to a major city, most people will associate Heathrow with London, CDG with Paris, and JFK with New York. However, each of these cities of course has a second airport with significant passenger numbers - Gatwick (London), Orly (Paris) and in the case of New York, Newark. The challenge for each has been to change the perception that it’s a second choice for travellers.
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This is also a particular concern for United Airlines in New York. Out of the 44 million passengers who use Newark annually, 28 million fly out of United’s hub at the airport. As a result, in July United launched a campaign to show how Newark can be easier to get to than JFK. The mechanic has been to use 125 New York taxis. Each taxi has a digital billboard on the roof, displaying the realtime travel time to JFK compared to the real time travel time to Newark. The
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overall
concept
was
by United’s advertising McGarryBowen New York.
agency
Naturally the agency only came up with the idea after extensive research showed that travel times to Newark were on average 30 minutes shorter to JFK, sometimes more. United’s taxi top project is believed to be the first time ever that live traffic data has been used to dynamically display massaging on top of a taxi.
created At the same time, United has embarked
on a $120 million upgrade of its Newark hub, including new concessions and restaurants. This upgrade is intended to address a series of consumer surveys over the years, that show how Newark consistently ranks below JFK when it comes to passenger satisfaction. Of course, no marketing campaign works in a vacuum and United is still suffering from the after effects of the Dr David Dao incident, where he was physically dragged off a United Express flight in April. For example, while showcasing the campaign, marketing website Creativity Online also headlined the article, “While Poor Customer Service Continues, United Airlines Debuts an Outdoor Ad Innovation.�
KEY TAKE-AWAY The question of when to start proactive marketing campaigns again must have been a hot topic of debate within United Airlines HQ. Clearly, the airline remains a business and it has to get back into trying to fill seats and highlight points of difference to the competition. And the Newark taxi campaign is both innovative as well as tying into a distinct passenger need the desire to get to the airport fast. At the same time, any marketing campaign like this has to be accompanied with efforts to rectify the previous customer services mistakes. This is an issue CEO Shashank Nigam addressed in a number of episodes, as part of the SimpliFlying Live Show.
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TURKISH AIRLINES - FLY GOOD FEEL GOOD
Over the years, various airlines have Now with Turkish Airlines teaming up tried to create on-board events as a with Dr Mehmet Oz, we’ve had the first marketing tactic. in-flight talk show. We’ve had in-flight fashion shows, in- “Dr Oz”, as he is commonly known, is a flight business networking events and Turkish-American surgeon and Columbia in-flight hackathons. University Professor. He was the health expert on the Oprah Winfrey Show for Meanwhile in this issue alone you’ll five seasons, before getting his own TV find articles on the first in-flight silent and talk radio show. disco and the first piece of immersive in-flight theatre (see the Delta and The collaboration between Turkish Icelandair pieces). Airlines and Dr Oz takes the form of a
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project titled “Fly Good Feel Good.” In it, Dr Oz is acting as the health advisor to the airline and its passengers, which includes tips on healthy eating and exercise on-board and before a flight.
The whole project is underpinned by a nicely designed ‘Fly Good Feel Good’ website , which has sections on everything from travelling while pregnant, to how to deal with the fear of flying.
To launch the project, Dr Oz recorded What’s noteworthy about the website is one of his shows, from 30,000 feet in the that Turkish Airlines branding is actually air, on an Istanbul to JFK flight. subtle. It concentrates on getting across useful information, as opposed to trying On the flight, which took place on July to act as a Turkish Airlines sales channel. 23rd, Dr Oz entertained c. 300 passengers with tips on keeping healthy while flying. In addition to getting US and Turkish media coverage, Turkish Airlines has According to the Washington Times, been promoting the campaign on its “Passengers aboard that flight were given own channels. At the same time, Dr Oz a boatload of tips and recommendations himself has been talking about it on his — from drinking tart cherry juice for a own Facebook page, where he has over spike in melatonin to familiarizing one’s six million fans. self with seatmates in the event of, well, an event.”
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KEY TAKE-AWAY Turkish Airlines has developed a well thought out campaign that links into something almost every traveller worries about: How can I stay healthy and fit on a long-flight. The Dr Oz tie-up works, not only because of his US TV profile, but also because of his Turkish heritage. The tactic of recording a show on-board was a PR-able campaign element. And the website is focused on genuinely trying to tell passengers something useful, as opposed to trying to overtly sell seats.
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ABOUT US
SimpliFlying is a global consultancy that believes in thinking differently about aviation marketing. Having worked with over 50 airlines and airports around the world, it has presences in Singapore, UK, Spain, Canada and India. Today, SimpliFlying advises airlines and airpor ts on customer engagement strategy, achieving aviation business goals by harnessing the latest innovations in the social media space.
The firm also conducts MasterClasses to train and develop airline and airport teams to become self-sufficient in executing measurable and rewarding social campaigns. SimpliFlying’s growing list of clients includes Lufthansa, Emirates, Toronto Pearson Airport, Halifax International, KLIA, Jet Airways, LAN Airlines, airBaltic, Airbus and Bombardier. Get in touch at engage@simpliflying. com or visit simplifying.com.
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PRICING
EUR 550 per issue. One-time purchase. Just the edition you’d like. EUR 4950 per year Annual subscription 12 issues, subscription starts from month of order EUR 5950 per year Annual subscription, including 1 hour monthly call with SimpliFlying 12 issues and calls. Subscription starts from month of order contact Dirk Singer at dirk@simpliflying.com.
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