JETBLUE - OFFICE SOUVENIRS
Last year British airline Virgin Atlantic created a holiday video around a brand new destination - the office - featuring elements such as the microwave (the local cuisine) and the parking lot out the back window (the view) The idea was to convey the fact that 1/3 of British workers don’t take their full holiday entitlement, which according to Virgin, made the office the UK’s most popular holiday destination.
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Average US holiday / vacation allowances are of course much limited than is the case in Europe, meaning the average office worker spends even more time in front of her or his desks. As a result, JetBlue has taken the theme of office workers who never get away, but provided a different twist on it. A collection of “Office Souvenirs” available to buy on the JetBlue website highlight different aspects of office culture in a uniquely kitschy way.
