Airline Marketing Benchmark Report September 2017

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SINGAPORE AIRLINES - NEW SAFETY VIDEO

Almost every issue now features a different safety video from an airline. For example, in August we talked about the British Airways video, where big names from TV and film were enlisted to take part.

Why does Mumbrella think Singapore Airlines deserves that accolade? Because it showcases different panoramic locations in Singapore. In the video, cabin crew member Elizabeth Quek takes a tour of Boat Quay, Haji Lane, Capitol Theatre This month it’s the turn of Singapore and the iconic Gardens by the Bay - to Airlines, which in the words of Australian name a few. marketing magazine Mumbrella, may have produced “the most epic in-flight Meanwhile tech industry publication safety video of all time.” Mashable gushes that the Singapore

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