AIR NEW ZEALAND - A BETTER WAY TO FLY
How far is New Zealand from the USA? For many US travellers, too far to fly with research showing they imagine it to be 20+ hours away. The reality is of course that a twelve hour flight connects the West Coast of the USA (LA) with Auckland. Air New Zealand’s new “A better way to fly” campaign seeks to cover off two very different marketing messages. First of all it aims to show that New Zealand is more accessible than people imagine.
passengers that whatever the distance, Air New Zealand makes flying a pleasure. The person who seeks to get those two messages across is actor Sam Neill, or more accurately a Kiwi bird called “Pete” for which Sam Neill provides the voiceover.
The ad starts with “Pete” going to the Doctor, who gravely breaks the news that flying is not an option as Kiwi birds of course don’t actually have that ability. Never mind says Pete, he’ll just take Air Secondly, it wants to show prospective New Zealand.
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