ALL NIPPON AIRWAYS - IS JAPAN COOL?
Ever since Tokyo was announced as the venue for the 2020 Summer Olympics, Japan’s largest carrier All Nippon Airways (ANA) has been running a campaign called ‘Is Japan Cool?’ The idea is to take different elements of Japanese culture from Ramen to Cosplay, and to highlight them for global audiences, encouraging them to travel to the country itself - naturally on ANA.
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