JTA - JIMBEE SHARK
In this edition, we’ve featured several thanks to the colourful liveries on the side examples of airlines making use of virtual of its Boeing 737s. reality. This started in 2012, when JTA partnered For example KLM has produced a VR with the Okinawa Churaumi Aquarium to film (soon tobe turned into an app) to feature a “Jinbei” (or ‘Jimbee’), pattern highlight its long-haul services for North on the side of a plane - Jinbei being the American passengers, while youth- Japanese for Whale Shark. focused airline ‘Joon’ will feature VR as part of its in-flight entertainment. The first specially painted B-737,in blue, was joined by a second one in pink in Another airline using VR in a campaign 2014. is JAL subsidiary, Japan Transocean Air (JTA). JTA flies domestic routes within JTA’s newest “Jimbee” jet will be a Japan and has made a name for itself Boeing 737-800, which will enter service
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