KLM - FLIGHT UPGRADER
How do you get people to ‘trade up’ from a cheaper airline and get them to try your product? For KLM in the USA the solution has been to use virtual reality. In particular, KLM released a virtual reality tour called Flight Upgrader. Flight Upgrader was first of all unleashed on passengers at New York’s JFK Airport who were flying with budget competitors. When passengers at JFK put on the VR headsets, they found themselves in a KLM long-haul cabin, complete with in-flight catering and in-flight entertainment.
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