Airline Marketing Benchmarking Report-October 2017

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NORWEGIAN - NORWEGIAN TAIL-FIN HEROES

One of the things that really stands out boundaries, challenged the established when looking at a Norwegian Air Shuttle and inspired others. plane are the tail-fins, which includes pictures of historical figures. Covering architecture, art, sport, literature, science, entertainment and These are the airline’s so-called ‘tail- with a category for “freedom fighters”, fin heroes’, which Norwegian says are the first tail-fin heroes were of course all personalities who have embodied its own Scandinavian. brand values in that they have “pushed the

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