SOUTHWEST - BEHIND EVERY SEAT
It’s a truism that behind every journey number hovers over every person (3D, there is a story. This insight forms the 14C etc). basis of Southwest’s latest marketing campaign entitled ‘Behind Every Seat.’ The ad in turn links back to a microsite featuring 175 seats on one of Southwest’s Passenger stories, 175 to be exact, have newly introduced Boeing 737 Max-8 jets been collected for the campaign, some of that are due to enter service over the which have been incorporated into a TV course of this month. ad campaign. Clicking on some of the seats gives you a The launch ad ‘vignette’ looks at a series passenger story. It’s a great idea, but as of characters and personalities. This in practice producing 175 films all at once ranges from a sports coach motivating would have both been logistically hard his team to two new parents who have as well as expensive, some of the seats just adopted a child. On the ad, a seat (e.g. 12C, 12D, 13A, 13C and 13D) actually
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