AIR TRANSAT - VACATION IS CALLING
What does going on vacation / holiday involve? Yes, it means going somewhere different to your everyday life where you can unwind, explore or discover. But iti s also a sensory experience, you see, hear, feel, smell and touch new things. This is a concept Russian airline S7 captured brilliantly in its ‘Best of Planets’ campaign, with an ad touching on the different senses narrated by Cosmonaut Andrey Borisenko.
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