VIRGIN AUSTRALIA - HERE’S TO LOOKING UP
What’s “Uptimism”? It’s Virgin Australia’s play on optimisim. It’s a word that underpins the airline’s brand new campaign “Here’s to looking up. ”Developed by advertising agency DDB as a way to differentiate Virgin Australia more clearly from Qantas, the campaign aims to convey a sense of‘upbeat excitement’ and ‘opportunity.’
officer Inese Kingsmill put it, “Our new brand platform, ‘Here’s to looking Up’, recognises the evolution ofVirgin Australia and captures the spirit and values of our people and our guests.”
To launch the campaign, DDB produced a television and YouTube ad filmed in the Blue Mountains, Melbourne and Sydney.It features a group ofso-called ‘Uptimists’, such as a 30 year old rock-climber and Or as the company’s new chief marketing a 13year old Australian Football League
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