JOON - THE LAUNCH OF JOON
Over the Summer, Air France got a lot of media attention when it announced that it was launching a new airline aimed at millennials (18-35 year olds), called “Joon” - similar to ‘Jeune’, meaning young in French. In a statement the airline claimed that Joon would be “aimed at a young working clientele, the millennials (18 to 35 yearolds), whose lifestyles revolve around digital technology.”. The initial images of the blue “instagramable” uniforms led website The Verge to quip that Joon was “basically Muji, but in airline form.” 8
