BRITISH AIRWAYS - #BAMAGIC
Over the past few months, British Airways has been rolling out an initiative called #BAMagic. According to the airline, “We witness some amazing moments in airports. Whether it’s travelling home to see loved ones or taking children for their very first overseas holiday, travel can be special.”
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As a result, BA Magic is a campaign that seeks to reward these special stories through free flights and experiences. Applying is straightforward, simply email the story to digital.marketing@ba.com, and (crucially) agree to have it talked about on social media if chosen as each story is turned into a short video.
