DELTA - EARNING OUR WINGS
In September we talked about easyJet linking its “For the Love of Flying” recruitment campaign into a programme by UK broadcaster ITV called ‘Inside the Cockpit.’ The programme followed a group of trainee pilots as they took to the air for the very first time.
other potential cadets could relate to on a human level. Not every airline has the good fortune to have a major broadcaster make a show about it, so Delta made it own. The series, entitled “Earning Our Wings,” chronicles the journeys of some of Delta’s flight-attendants-in-training as they complete a “grueling eight-week training program that tests their limits.”
In our September report we talked about how the campaign was effective, not only because of the wide exposure it received via ITV, but also because it gave an actual insight of what it is to work for easyJet. The trainee pilots were people The series is meant to show what it really
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