EMIRATES - DON’T STOP ME NOW
Did you know that the Queen song ‘Don’t Stop me Now’ is meant to be the most uplifting and feel good song of the past fifty years? This is according to neuroscientists who found the tune had the perfect mix of tempo and lyrics.
its home and hub, Dubai.”
The ad, shot by award-winning director Vaughan Arnell, uses camera work that transitions between key destinations and Emirates’ onboard features (e.g. a business class cabin and the same passenger with This insight has led to Emirates using it as his partner on a yacht) in “a picture within the soundtrack to its latest $15 million ad a picture” story-telling style. campaign. According to the airline, the ad campaign campaign seeks “to inspire The one-minute spot culminates in travel and promote the airline’s extensive Dubai, with a soundbite on how Emirates network of global destinations including connects the world via Dubai. The
17
