Airline Marketing Benchmark Report November 2017

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KLM - MEET BB

Eighteen months ago, Dutch airline KLM became the first airline partner of Facebook Messenger. Web developer Perttu Tolvanen wrote a review of the whole process last year detailing how he got flight information and even his boarding pass via Messenger, noting how easy the whole process worked.

Spring for example it introduced a feature where passengers could ask for directions to the nearest restaurant, clothes store, ATM, taxi rank and more by sending an emoji.

The latest incarnation of the KLM bot is BB. This stands for ‘Blue Bot’, but we can’t believe it’s coincidental that it sounds like Over the past year, KLM has improved the Star Wars droid BB-8, with the next the initial functionality of the bot. In the Star Wars film about to be released.

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