PHILIPPINE AIRLINES - #FLYTHEWAYYOUDESERVE
Since a management change in 2015, Philippine Airlines has sought to differentiate itself from low cost rivals such as Cebu Pacific by emphasising the fact that it is a full service airline, with features such as checked in bags and free food and drink included.
Airlines, which have been awarded five star status, by 2020.
This thinking forms the basis of a new ad campaign, “#FlyTheWayYouDeserve, which is running in major metro areas such as Manila and Luzon. The ads coincide with the introduction of newly configured Indeed, the airline has set itself the goal A330s on key international routes such of joining the select group of airlines, as Manila to Honolulu and Osaka. including Qatar Airways and Singapore
27
