Airline Marketing Benchmark Report November 2017

Page 30

QANTAS - NOT YOUR TYPICAL AIRLINE

According to the US State Department, close to two thirds of Americans (64%) have never been abroad and don’t own a passport. Australian airline Qantas has a simple solution - if you are American it will pay for your passport. Or, to be more precise, Qantas is deducting $135 off the ticket to Australia for US travellers - $135 being how much it costs to apply for a passport in the US.

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