ALASKA AIRLINES - THAT’S HOW WE FLY
The Alaska Airlines / Virgin America take-over has already been featured in two editions this year. In January, we talked about “Different Works”, an advertising campaign by Alaska Airlines that celebrated the merger with Virgin America by trying to show that pairings that don’t seem immediately obvious can work.
fans) commenting - “it’s usually not a good sign when companies think they can slap some mood lights on something and recreate a culture that’s unique from any other company in their industry.”
Fast forward to November, and Alaska has now rolled out a third campaign that seeks to clear up “misconceptions” about the airline. The campaign, called “That’s In April, the decision by Alaska to retire How We Fly.” the Virgin brand but co-opt a few of its features led to the ‘West Coast Vibe’ In the first spot, ‘That’s how we fly’, the campaign. At the time, this resulted in a airline talks about the fact that being certain amount of scepticism, with tech called Alaska doesn’t mean they “fly publication Techcrunch (whose readers lumberjacks to glaciers”, but instead they would have been active Virgin America fly a whole range of people such as “app
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