Airline Marketing Benchmark Report November 2017

Page 6

ANA - JOURNEY BY DESIGN

In September, our cover story featured All Nippon Airways (ANA) for its “Is Japan Cool� campaign, which over the past five years has showcased different sides of Japanese culture from Manga to Ramen. Japan as a destination was also the focus for a campaign launched in October called Journey by Design. In it five major Instagramers and YouTubers from around Asia Pacific were brought to the country.

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