AIR CANADA - #COOLNOTCOLD
#CoolnotCold is a campaign conceived throughout North, Central and South by advertising agency JWT to inspire America via its Toronto hub. Brits to travel to the Americas this Winter - to “Cool” and not “Cold” destinations. The integrated marketing campaign spans digital out-of-home, programmatic The core message is that Air Canada is display, press inserts, digital lightboxes not only a Canadian airline, it is a global and banners and a pop-up Poutinerie carrier that will take you to destinations in London’s Shoreditch district, which
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