EMIRATES - GAME CHANGER
Both Dubai-based Emirates and its rival from neighbouring emirate Abu Dhabi, Etihad, have relied heavily on TV and film celebrities to front ad campaigns.
Earlier this year, Etihad collaborated with Ricky Martin on a campaign to promote Abu Dhabi stopovers, which we featured on the cover of our May issue.
Nicole Kidman worked with Etihad in campaigns last year, including starring in a VR film that showed off the different Etihad cabins. Meanwhile Jennifer Aniston has a long-standing association with Emirates, where most recently she was used in an ad that responded to the US laptop ban.
The latest celebrity to be enlisted by one of the Gulf Airlines is car-fanatic Jeremy Clarkson, who now has his own show on Amazon Prime after having been sacked from the BBC.
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In “Game Changer�, Clarkson does a reveal of the new Emirates First Class
