Airline Marketing Benchmark Report-December 2017

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KLM - CARE TAG

Wearable tech is big business, with the size of the market expected to double by 2021. According to IDC, 125.5 million wearable devices will be shipped this year (up from 104.3 million in 2016) and the total will hit 240.1 million in 2021.

prototype of ‘sneakairs’, which were GPS enabled trainers that guided you around Barcelona.

At the time, easyJet said the shoes would ‘one day’ be available to buy on board, but it seems that easyJet rolled these out As a result, it’s not surprising that airlines more as a PR-stunt rather than an actual have been looking at how they can product initiative. take advantage of the wearable tech revolution. Last year, easyJet created a The latest airline to get into the wearables

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