Airline Marketing Benchmark Report-December 2017

Page 30

QATAR AIRWAYS OUR SUCCESS IS ALSO AMERICA’S SHARED SUCCESS

According to Qatar Airways, its “No Borders, No Horizons” video released in response to the economic embargo introduced by neighbouring countries was the most watched online video in June, netting 54 million views worldwide.

With Qatar Airways (along with Etihad and Emirates) having come in for sustained criticism from the big three American carriers over the past few years, the airline has launched a hard hitting campaign that claims that it is good for the American economy and American Qatar Airways has now released another jobs. campaign where the aim is to make a statement rather than sell seats or Key messages in the campaign include promote a new product or route. the following: That the airline brings 3.1 million tourists to the US every year

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