VIRGIN ATLANTIC - WHERE I WANT FOR CHRISTMAS
Crowdfunding is currently going through a boom period. Websites like Kickstarter and Indiegogo are used for everything from charitable causes to companies who want to bring new products to market.
Virgin Atlantic is now the latest airline to get on the crowdfunding bandwagon, with it’s “Where I want for Christmas” initiative, which encourages Brits to ask friends and family members for contributions towards flights and holidays instead of unwanted Airlines are now also waking up to the Christmas presents. concept. Last year Air Canada launched its ‘Embarq’ programme, the aim of which To take part, you have to create a profile was to help “cash-strapped” millennials go on the Virgin campaign page and then on a honeymoon, business trip or adventure outline where you want to go. After that by collecting small donations from friends, you ‘invite’ friends and family to contribute family, and even total strangers – which cash sums towards your 2018 holiday. the participant received as an Air Canada e-gift card. Not everyone will be comfortable with
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