Airline Marketing Benchmark Report February 2018

Page 15

CATHAY PACIFIC - PURE YOGA / WELL TRAVELLED LAI SEE

As every long haul traveller will know, having stiff limbs and feeling uncomfortable is a standard hazard of long flights, especially in economy. Cathay Pacific’s solution has been to team up with yoga company, “Pure Yoga” and develop instructions to help travellers keep their muscles loose both during and after the flight.

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These instructions and exercises appear on Cathay’s in-flight entertainment system under the heading ‘Travel well with yoga.’ Split into six easy-to-follow videos featuring founding teacher Patrick Creelman and senior instructor & co-founder Almen Wong, the series demonstrates yoga and meditation


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