DELTA - DESTINATION TOMORROW
Over the past five years, Delta has developed and built a relationship with innovations conference TED-Talks, which has seen the airline come on board as an official event sponsor and partner.
The following year, the airline created “Social Soul” - an immersive digital experience inspired by the question: “how does it feel to be inside someone else’s social media stream?”
This sponsorship has been brought to life in a number of different ways. For example, in 2013 Delta bult a so-called ‘Photon Shower’ for TED talk attendees where they could energise themselves and recharge their body clocks.
In 2015, Delta’s TED theme was ‘stillness in motion’, an installation which encouraged mindfulness and the need to live in the present moment, while in 2016 Delta hosted a TED conference on board one of its flights.
18
