TURKISH AIRLINES - FIVE SENSES
In our August report, we profiled Turkish Airlines which staged the first in-flight talkshow. Turkish-American TV Doctor, Dr Mehmet Oz broadcast live from an Istanbul to JFK flight with tips about keeping healthy in-flight. At the same time, the TV Doc fronted a wider project by Turkish Airlines called ‘Feel Good, Fly Good’, which as the name suggests covers everything from eating well to in flight exercises. Dr Oz has again made an appearance for a Turkish Airlines campaign, this time around the Superbowl. In the “Five Senses” ad, Dr Oz goes through the miracle of the senses, and links it back to travel. For example, he talks about how your eyes can see “ten million
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shades of colour”, and how our bodies can withstand temperatures of up to 60 degrees centigrade. At the end of the spot, Dr Oz encourages people to “get out there….see, hear taste.” By dwelling on travel as a sensory experience, this ad in many ways reminded us of some of the campaigns launched by Russian Airline S7, including ‘The Best Planet’ and (our December cover story) ‘I am you.’ As well as airing ‘Five Senses’ during the Superbowl, Turkish Airlines showed the game live on its flights. This is the third year that Turkish Airlines has run a campaign around the Superbowl. In 2016, it partnered with
