UNITED - SUPERHEROES
The Winter Olympics kicked off in Pyeongchang, South Korea, on February 9th, which means brands who have paid to support the IOC as a whole, or the different national teams, have been rolling out Olympic-themed marketing campaigns.
skater Nathan Chen and Paralympics Sled-Hockey medallist Nikko Landeros. Those six athletes then became the stars of a series of United films called ‘Superheroes’, which also features United staff.
In the US, this includes United Airlines In first film, each of the six chosen which has been designated the official athletes appear as Marvel comics style airline of Team USA. characters. For example, Nikko Landeros appears as “The Fury” proclaiming “Team Before Christmas, United announced USA to South Korea.” However, there’s that it would focus on six USA Olympic one problem: He’s told by another of his and Paralympic athletes, including Team USA team-mates, luger Erin Hamlin Snowboarder Jamie Anderson, figure (“The Rocket”) that “we can’t fly.”
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