VIRGIN ATLANTIC - SCREW IT, LET’S DO IT
“Screw It, Let’s Do It” is one of Virgin boss Richard Branson’s favourite sayings. It’s also the title of a book filled with the entrepreneur’s wisdom and life lessons. And it forms the basis of a recent marketing campaign by Virgin Atlantic.
around which Virgin Atlantic built its January content programme. The #ScrewItLetsDoIt hashtag was used throughout all of Virgin’s social media channels over January, while a short film on January 8th encouraged people to “put some carpe into this diem”
The “Screw it, Let’s Do it” campaign was designed to shake consumers in Virgin Atlantic’s home market of the UK out of their post-Christmas January blues, and encourage them to do something adventurous.
The slogan and hashtag appeared in destination videos, Valentine’s themed promotions, and content about the airline’s January sale.
However, in addition to social media content Virgin added a number of additional Overall ‘Screw it, let’s do it’ was a hook, elements.
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