AIR CANADA - OUR HOME
In last month’s edition we featured United’s sponsorship of the US Winter Olympics Team, where both the athletes and United employees were portrayed as superheroes in a marketing campaign. Subsequent reports showed that in support of that campaign, United ended up pumping out 40 pieces of Olympics related content onto its social channels, in particular to Facebook where the airline has 1.1 million followers.
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Another airline that ran Olympics-themed marketing was Air Canada, which has traditionally been the official carrier of the Canadian Olympics team. Winter Sports such as Ice Hockey of course play a big role in Canadian life, with Canada traditionally enjoying greater success in the Winter than in the Summer Olympics. As a result, Air Canada’s campaign was on a suitably big scale.
