AIR NEW ZEALAND - EMOJI JOURNEY
Research shows that more than 90% of people online now incorporate emojis into texts, instant messages and emails. In fact, according to Instagram, after Apple developed an emoji keyboard for iOS devices, it led to half of all comments and captions on the social network being emoji-based.
their marketing. The latest brand to get on board with emojis is, in the aviation sector, Air New Zealand, with its #EmojiJourney.
#EmojiJourney works as follows: Air New Zealand has created a series of social media posts around the Emoji Journey As a result, brands and organisations from theme. Users respond with their own Pepsi to the Hillary Clinton Presidential emojis. Air New Zealand then creates campaign have used emojis as part of a map of New Zealand based on those
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