EASYJET - SICK BAG POETRY
Last April we featured Delta as our coverstory for it’s ‘tray table art’ project, where illustrators customised the back of tray tables on a Boeing 767. At the time we suggested airlines look at opportunities for using other ‘dead space’ for marketing promotions - for example the back of sick bags.
to coincide with Valentine’s Day. easyJet launched what it claimed was the first ever poetry competition that must be submitted on an in-flight sick bag.
Passengers were given the chance to win a pair of return flights in exchange for writing a poem on the back of a sick bag, taking a photo of it and uploading In February easyJet did exactly that with it to social media by the end of February a poetry competition that was launched using #lovesicksonnets.
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