QANTAS AND EASYJET - PILOT RECRUITMENT PROGRAMMES
Globally, airlines have a recruitment is Qantas, which in late February problem when it comes to pilots. announced the creation of the ‘Qantas Group Pilot Academy.’ Training company CAE’s annual report into the industry last year found that 70 Starting in 2019, the academy will initially new pilots a day will be needed for the train around 100 pilots a year for direct next ten years to sustain expansion and entry into the Qantas Group, including demand. Jetstar and regional carrier, QantasLink. However, the programme could One big problem is that pilots nearing potentially expand to 500 pilots annually. retirement age are not being replaced. A University of North Dakota’s Aviation According to Qantas, the result could be Department report found that the ‘pilot the Southern Hemisphere’s largest flight deficit’ will soar as a result, while CAE academy. estimates that 50% of the pilots who will fly the world’s commercial aircraft in 10 This is a marketing report - is the Qantas years have not yet started to train. announcement a marketing campaign? In a sense it is, and Qantas has produced As a result, airlines worldwide are starting both a nicely designed landing page to create and publicly promote pilot (which for now just includes basic info recruitment campaigns. One example and a form) as well as a short social media
39
