QATAR AIRWAYS - #FIRSTIN1000
On 23 February, Qatar Airways took delivery of its first A350-1000 from the Airbus HQ in Toulouse, France and created a launch event around it.
Meanwhile Qantas has created a slick and interactive dedicated Dreamliner landing page, and last year ran a campaign highlighting the fact that from this month, a 787-9 will be flying non-stop from Perth Qatar Airways is of course not the first to London Heathrow (we covered the airline to run marketing around new campaign and the ‘Feels like Home’ ads aircraft coming into its fleet. in the June 2017 edition). For example, Thomson Airways in the UK heavily pre-promoted the fact that it was going to be the first British airline to fly the Dreamliner for months, and had ‘naming competitions’ where social media fans were able to name the new planes.
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However while a number of airlines have promoted the introduction of new aircraft into the fleet and even the first flight, fewer have taken a step back to look at how you can make more of out of the actual delivery flight, when the aircraft leaves the Airbus or Boeing HQ.
